The SMART path to successful digital marketing

Decisions about where and how you advertise should be driven by your mission and business goals, not vice versa. Setting the right goals will help you create better campaigns and deliver successful digital marketing for your business. Setting SMART goals is one way to achieve this. The SMART methodology is one of many, and itContinue reading “The SMART path to successful digital marketing”

Special event: Increase sales as a purpose- driven e-commerce

This is a past event. For my current events, please see Work Happy Making your e-commerce business sell is no easy task. Doing it in a way that is honest, transparent, and inclusive means that you may need to learn to work in a different, more creative way. I am delighted to announce that IContinue reading “Special event: Increase sales as a purpose- driven e-commerce”