Content marketing involves the creation and sharing of a variety of high-quality content to grow and retain your audience.
Category Archives: Marketing
How to build a strong brand using inclusive language
Using clear and inclusive language will help your customers feel more welcome, and it will help you build a strong brand.
The SMART path to successful digital marketing
Decisions about where and how you advertise should be driven by your mission and business goals, not vice versa. Setting the right goals will help you create better campaigns and deliver successful digital marketing for your business. Setting SMART goals is one way to achieve this. The SMART methodology is one of many, and itContinue reading “The SMART path to successful digital marketing”
Special event: Increase sales as a purpose- driven e-commerce
This is a past event. For my current events, please see Work Happy Making your e-commerce business sell is no easy task. Doing it in a way that is honest, transparent, and inclusive means that you may need to learn to work in a different, more creative way. I am delighted to announce that IContinue reading “Special event: Increase sales as a purpose- driven e-commerce”
Launch a successful newsletter in 5 steps
Launch of a successful newsletter to engage your customers and help them see the value in returning to your business.
3 tips for getting reviews that really sell your business
One of the best and most reliable ways to sell your products is to amplify what your happy customers think, with reviews or testimonials.